Selling Your Home
We have helped hundreds of people like you sell their homes over the past 20 years and we’re excited to share how we work! Our home selling plan outlines the steps we take to sell your home in the shortest time, for the best price and with the least stress on your life. Give us a call, we would like to hear your plans and questions and help you move forward.
We Employ A Strategic Home Selling Process
Putting a home up for sale in the real estate market can be a complex, high-stress, and time-consuming endeavor. The process involves knowing what improvements to make to get the best return, hiring and overseeing the vendors, staging the home to present the right image and style, correctly pricing the home to attract buyers, marketing the home, negotiating the offers, and going through closing.
To ease the seller’s burden, Axness & Kofman Real Estate has shifted much of the work relating to home improvement, marketing, negotiation, and escrow onto ourselves. We have a team of specialists (e.g., interior designer, listing coordinator, licensed contractor, handyman, painter, and marketing plan) dedicated exclusively to assisting homeowners through the home-selling process. This is one of the many Axness & Kofman complimentary services for sellers.
Listing Services
Services we provide our sellers
Below are complimentary services that Axness & Kofman Real Estate offers to each of our listing clients.
Pre-listing Preparation
We meet to walk through your home and decide what tasks are the least expensive and time consuming but make the most difference in how your home will show. Then, we take the list and prioritize it from most important to least important and help you find exceptional contractors to complete the work.
Professional Drawing of Floor Plan
A professional drawing of your home’s floorplan is attractive to buyers so they can visualize how they’ll live in the home and sets it apart from other homes listed for sale.
Interior Design Consultation & Staging
Our professional interior designer will visit your home, make suggestions regarding potential improvements, suggest furniture placement, and discuss details that can enhance the home’s value. Our interior designer will also select the best stager for your home if you choose.
“Coming soon” Marketing Plan Prior to Going on the Market
Before we go live on the market, we have found it is very effective to generate as much interest in your upcoming listing as possible. “Coming soon” marketing including postcards to neighbors, post sign, marketing to local realtors and buyers and more.
Access to Our List of Tried and True Preferred Vendors
We only work with quality, tried and true vendors so we can guarantee your home will be listing ready.
Professional, High-End Photography
The first showing of your home is now online since buyers judge your home by the first impression of the photos. Our photographers are the best at showcasing your home with the latest photography equipment, lighting and positioning of shots of each room. Drone shots are another service we provide in order to show off your lot and neighborhood.
Professional, High-End Walk Through Video
We also provide professional 3D tour of your home to maximize the online visual representation of your home.
Broker Tours and Open Houses
On Saturday or Sunday (depending on the market, holidays, etc.)
Full-Color Listing Brochures
We create high quality flyers for buyers in your home as well as a permanent flyer on the signpost professionally designed and printed to get buyers excited to see the inside of your home and to get neighbors talking about your home to family and friends who may want to move.
Printed and Digital Mailed Promotion of Your Home
We will send 200 postcards to your nearest neighbors and electronic flyers promoting your home to more than 5,000 local agents
60-Day Listing Approach
We are so confident our marketing approach works, we ask our clients to sign a listing agreement that is a mere 60 days in duration. We believe through aggressive marketing, appropriate pricing and diligent effort, we will be able to achieve the optimal result for you in this amount of time.
Online Marketing on All Popular Home Search Sites
All properties are highlighted with a custom website featuring a video tour, property information, photo gallery, and property disclosures.
Our Complete Home Marketing Plan
Property Enhancement
Putting your home on the market — Let’s maximize the value of your home with a written Home Enhancement Checklist. As well as recommendations for minor repairs and improvements to help sell your property for the highest price possible. You’ll have access to a list of the most reliable and dependable home improvement workers in the marketplace
We’ll be Your Megaphone to the Market Place
We will prepare and submit accurate information to the Multiple Listing Service (MLS), proactively promote your property to our database. We network with the best agents in the area and create maximum exposure for the property through both print and social media marketing. Outside of the local market we will promote your home to our Nationwide Referral Network.
Clear and Open Communication
You’ll receive a copy of the MLS printout to review for accuracy. We will call you weekly to report showing activity and give buyer feedback and periodically meet to review market conditions and adjust our marketing strategy as needed to get your home sold.
Negotiating and Structuring the Sale
We will carefully review and present all of the offers on your home for your consideration. We will take a deeper dive and qualify prospective buyers and research their lending options to increase the likelihood that they can secure financing. Finally we will negotiate the strongest terms to create a solid transaction that will close on time without and surprises
Complete Transaction Management
We will manage all of the details related to your real estate transaction on a daily basis and stay on top of all other matters to be sure your real estate transaction closes in a timely fashion and with as little stress as possible.
In-Depth Market Analysis
Not all homes are created equal, but looking at the neighborhood around you is important to review when selling your home. You will receive a thorough inspection and assessment of your property location, style, and condition. We will provide a Fair Market Evaluation of your property and explanation of the optimal pricing strategy for your home. In addition, you’ll revive an estimate of expenses and costs to show you the net proceeds when your sale is complete!
What can you expect after the sale?
Our Client Appreciation Program includes service before, during, and after the sale of your home. Even after closing, we’ll be there to assist you with all your real estate needs. You’ll receive valuable information as well as unlimited consultations about questions you have about your home for as long as you want help. You can consider us your source of referrals for all types of businesses, whether related to a real estate transaction or not. We’ve partnered with competent, tried and true professionals who would be happy to serve you.